Introducing Anul Mundra: Pioneering Visionary, Awardee Extraordinaire, and Architect of Community Business Success. In the bustling realm of business in the UAE, one name shines brightly as a beacon of innovation, community-building prowess, and unparalleled achievement. Meet Anul Mundra, the dynamic Founder and CEO of Xptazhub, a trailblazing marketing agency, event management powerhouse, and UAE’s largest business community. With an impressive lineup of accolades including the titles of Best Business Influencer 2021, Best Social Entrepreneur 2022, and Entrepreneur of the Year 2023, Anul’s journey from engineer and ex-banker to iconic entrepreneur has been nothing short of awe-inspiring.
A visionary from the start, Anul’s entrepreneurial odyssey was sparked by a gap in the market – a void in running social media communities devoid of clear vision and direction. Armed with over a decade of corporate experience, she embarked on a mission to streamline the marketing and events industry with a fresh perspective. Little did she know that her brainchild, Xptazhub, would not only revolutionize digital media and community marketing but also capture the hearts of over 200,000 expats in Dubai.
The path to triumph, however, wasn’t without its challenges. In an era when many questioned the potency of platforms like Facebook, Instagram, and WhatsApp for business growth, Anul and her team stood as pioneers, tirelessly educating the market about the power of digital media and community engagement. Their holistic 360-degree solutions became the go-to strategy for corporate giants and malls, a testament to their strategic prowess and adaptability.
Marketing, customer acquisition, and innovation – these three pillars have been pivotal to Anul’s recipe for success. Yet, beneath it all lies a foundation of unwavering passion and relentless dedication. Anul emphasizes the vital role of investing in her team – a passionate, creative, and perpetually curious group that defines the essence of Xptazhub. To foster a nurturing work culture, incentives and support mechanisms are indispensable, creating an environment where each team member thrives.
Balancing her business prowess with personal well-being is an art that Anul has mastered. Recognizing the importance of self-care, she advocates for dedicating even a mere 30 minutes to activities that enrich both physical and mental health. As the mind behind Xptazhub, Anul envisions a future brimming with excitement and growth. With upcoming ventures like Dubai’s grand fashion pageant, India Dubai Queen season 3, and colossal Diwali exhibitions, Xptazhub is set to redefine the landscape yet again.
In a world where entrepreneurship demands resilience and innovation, Anul Mundra stands tall, not just as a successful CEO, but as an inspiration for aspiring business magnates and change-makers alike. Her journey encapsulates the essence of turning vision into reality, while her achievements continue to write new chapters of excellence in the ever-evolving saga of modern business.
Can you share with us the story of how you started your entrepreneurial journey? What inspired you to take the leap into business?
I found a large gap in the market of running fb and whatsapp communities without a proper motive and vision and wanted to streamline the same with my corporate experience of 11+ years with the way marketing and events industry can operate in the region. I was blown away with the response people showed to our business in first 6 months and decided to take up my entrepreneurial journey full fledged.
What were some of the major obstacles or setbacks you faced along the way, and how did you navigate through them?
When we started off it was a unique concept in the market and most of the established businesses never thought that Fb,Instagram and whatsapp can actually significantly contribute to their business sales and branding. We were the pioneers in making people understand the relevance of digital media and community marketing by providing a 360 degree solution and by being an extended marketing and events arm to a lot of corporate companies and malls around.
What key strategies did you implement to achieve growth and success in your business?
Marketing, customer acquisition and Innovation have been three key strategies that we implemented to achieve growth and success in our business. Not to say that being consistent and continuing to be hard working every single day is any less and have to be taken as seriously which can only happen when you are passionate enough to be able to achieve both parameters.
Can you provide some insights into the industry you operate in? What trends or changes have you observed, and how have you adapted your business accordingly?
Our core Industry is Marketing, Events and community Building and the way we have mapped all 3 together as a business model is the trend that we have set in the market to be able to give that one stop solution to consumers and gain scalability in their businesses. So its been the other way around of how people have adapted our trends and business accordingly whereas outside the market is still running same as usual outside for these 3 industries individually.
How do you approach building and leading a successful team? What qualities do you look for in your employees, and how do you foster a positive and productive work culture?
Investing in your team is number 1 attribute to leading a successful business. You look for employees which are passionate and especially creative in this industry but same time focussed and open to learn sort of an attitude. To build a positive and productive work culture, it is very important to keep them motivated with various incentives and benefits, also to build a good support system for each other as well
Balancing work and personal life can be challenging for entrepreneurs. How do you manage to maintain a healthy work-life balance, and do you have any advice for others in similar positions?
It is easy to say to balance a nice work and healthy work life balance but it is definitely not easy. With success comes great responsibility and a lot of support and understanding is needed from the family around you. If not more, try and take out those 30 mins for yourself where you can meditate, exercise, go walking or do something worthwhile for your physical and mental health.
What are your future plans and aspirations for your business? Do you have any new ventures or projects in the pipeline that you can share with our readers?
Oh well, Lots coming up. Xpatzhub is coming up with Dubai’s one of the biggest fashion pageant India Dubai Queen season 3 happening soon followed up with some massive and biggest diwali exhibitions in town along with some additional marketing like physical magazine/ podcasts/ community based tie ups and so much more so stay tuned on all digital channels of Xpatzhub and m sure there is something meaningful for each one of you.